The most recent surveys about consumer habits are confirming that digital commerce is still an upward trend. Some key reasons they may motivate customers to online buying are a prior knowledge about product’s quality, a strong trustworthy bound into a specific brand, giving users a broad available catalog and the opportunity to acquire your favorite items at any time or place. Not so many years ago, enjoying of a shopping day without leaving home could had been considered as a sci-fi regular witticism, but now this is real and with a growing importance in our daily living.
Corbeto’s Boots already has a wealth of experience as an eCommerce; back to 2000 we were excited to launch our first online store version, excited to create a new place on the web where to show everyone our western, rockabilly and biker spirit, when online shopping wasn’t even a thing into consideration. Our virtual showcase is in charge of showing all of our products with detailed technical descriptions, and informing our registered customers through our bulletins and newsletters of special promos and sales, and developing a meeting place between the brands and their potential customers, and a whole community of western fashion and rock music lovers.
Our trust signs
A key factor when a user is interested in proceeding with an online purchase is being capable of entrust the brand, whether from a previous positive feedback or noticing if a website is safe and reliable. This can be achieved by accomplishing a combination of clear, transparent information and distinctive quality images along with an exclusive design identity, like for example a corporative logo and a related color palette. For every single company or freelance worker, one of the hardest works is to establish a bond of trust with the customer, this is why one of the most powerful claims and is to help the user to navigate through your website showing recognizable brand logos as the ground to improve this commercial bond. For this reason at Corbeto’s Boots we only work with the biggest references regarding leather boots and cowboy clothing all over the world. We can highlight Red Wing Shoes, from Minnesota in the USA, likely the most renowned work boot manufacturer nowadays; Corral Boots, from Mexico, specialized mostly in cowgirl fashion boots designs or Stars & Stripes, the biggest American western products supplier in all Europe.
Another important element required in all electronic transactions is the integrated safety certificate which guarantee all users’ data privacy. This code can’t be counterfeit and clearly appears attached at the beginning of the web address with the input form HTTPS. This protocol service can protect the data share integrity between customers and the eCommerce at all times. Our online store has all SSL security certificates that help monitorizing the activity and counteract external threats.
Having a physical store where to link a work activity and attend all customers usually helps a lot, boosting all kind of contacts and purchases through the online shop. Customers can feel an online platform is safe when they can ‘give a face’ to the people is behind a business, even if the buying process starts at the physical store and it’s done at the online store. There’s no doubt an eCommerce has a relevant presence when you can find a producto online and then come to your trustful shop to watch them closer, try them and close the transaction. Since 1948 Corbeto’s Boots is located at La Rambla, 40 in Barcelona, in one of the most iconic and historical streets in all Spain.
All online platforms have been evolving and now reviewing is one of the most powerful tools a customer has today, to rate the quality of a producto or the whole purchasing experience, sharing it openly with other future customers, being sometimes decisive in order to complete or dismiss a purchase. Social networks are also a new place to create new communities dedicated to share their experiences in both online and physical shops. These channels can be helpful connecting people in needing of a verified opinion about someone that bought the same product or required the same service.
Provide in an accesible way the basic company contact information, as for example the physical address, payment methods, phone numbers and the security web credentials will add a peace of mind to the customers, acknowledging the company has a proper customer service that may help them with the buying process.
Having a continuous rapport with customers
Another heavy element to take into account to tighten a trustworthy relationship is which option we offer to our customers to solve all of their inquiries. It’s quite understandable that, while placing an order on an online store, a customer can have some questions regarding the purchase process, the products, etc. Most eCommerces delimit this interaction to a FAQs section, which is important as well, but delimit all possible inquiries in a single text page is not effective at all if you’re looking to generate trust and proximity to the customer.
At Corbeto’s all customers can reach us through different communication channels whereby anyone can place a question and clarify any doubt about how to make an online order step by step or check technical inquiries related to the measures, designs or specific features of our products. This way, we can give users and customers a real assessment and not transfering them to an innocuous call center, being attended by not specialized personnel. Improving our communication channels will satisfy what customers are looking for, and create a new bound on the purchase process.
